Founder of Hayden & Bach

Buying or selling, I take you through it with Slava, from the first call to the keys, and I read every offer and contract before you sign.

Client reviewsof Joe and Slava

Reviews our clients left on Google and Zillow for our team. Read them there, or right here.

4.9 Google · 5.0 ZillowRead all reviews
S

sconte72

★★★★★Zillow

Joe sold our family home and helped my Dad find his forever home. Joe was very attentive and helpful through the whole process. I highly recommend Joe Goodman and his team.

B

brettboggs

★★★★★Zillow

Joe is an extremely knowledgeable real estate professional. I have used him for for both the sale and purchase of 3 different properties. I have recommended him to numerous friends and family members with much success. He uses his unique skills to not only get you the best price but most importantly close the deal on time.

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codyjarrett7

★★★★★Zillow

Joe is an amazing realtor. His combination of spot-on intuition and knowledge of market trends, both current and historical, are one of a kind. Not to mention perfect negotiation skills. Plus, he loves what he does! I would work with Joe again in a heartbeat.

CH

charles h duncan

★★★★★Zillow

Joe has exceptional knowledge of the market and is excellent in deal negotiations. I am impressed by his commitment to his craft and thankful I was able to benefit from it

K

komkozavra

★★★★★Zillow

I worked with Slava while looking for my first home, and it was an amazing experience from start to finish. He’s very open, patient, and easy to communicate with. What really stood out to me was how genuine and supportive he is — no pressure, just clear guidance and great energy throughout the process. It was also a huge plus that Slava speaks Russian, which made everything much easier to understand and made me feel comfortable and confident. Highly recommend him if you’re looking for a reliable and professional agent who truly cares about his clients.

CS

Cesar Segovia

★★★★★Zillow

It a very pleasant experience working with Slava. He is incredibly knowledgeable and prepared. We connected really well. He has my best interest at heart and that’s always key for me. He guided me with expertise and patience. I highly recommend him to anyone looking for a top notch professional that focuses on communication and results!

ML

Marc LePhénix

★★★★★Zillow

Working with Slava was such a fantastic experience! He has this wonderful mix of discretion, precision, and genuine care that really sets him apart. From our very first chat, I could tell he was all about handling every detail with professionalism and honesty, which is pretty rare in real estate. If you’re looking for someone who really gets the ins and outs of luxury living and knows how important trust is, Slava is definitely the guy you need!

DF

Dave Fjeldsted

★★★★★Zillow

In my dealings with Slava, he has been nothing but prompt and professional. His attention to detail and concern for my time was always his top concern. I highly recommend.

Worked with us and have something to say? You can leave a review on Google, Zillow, or Yelp.

Joe & Slava

Better together.

I work your deal together with Slava, and having both of us doesn't cost you more.

Call either of us. We both know where your deal stands.

25+Years in California real estate
Licensed brokerThe senior California license, above an agent's, on the public DRE record
The contract and the mathI read every offer and contract for the traps, and negotiate to protect your number

Real Estate Broker

Joe Goodman

DRE #01300057

150+Deals closed across California
Every market cycleDeals closed through the 2008 crash, COVID and every market since
President of Hayden & BachI founded the brokerage that stands behind every deal I run with Slava
4.9Google rating for our team
With you every dayFrom the first call to the keys, and he runs every deal with me
English and RussianHe explains every offer and contract in either language, and tours homes on video for buyers who aren't here yet

Real Estate Agent

Slava Ploshkin

DRE #02323623

10M+Followers on his TikTok, YouTube and Instagram
Fast answersCall or text him and you hear back quickly. Clients bring it up in their reviews more than anything

Get to know Joe and Slava.

More about us
Joe Goodman

Joe Goodman

Broker · DRE #01300057

I read every offer and contract with Slava before it goes out, and I founded Hayden & Bach, the brokerage behind every deal we run.

  • Raised in the San Fernando Valley
  • Owned a piano store in LA before real estate
Slava Ploshkin

Slava Ploshkin

REALTOR® · DRE #02323623

Slava runs every deal with me. He’s with you from the first call to the keys: the search, the showings, the offer, the negotiating and every escrow deadline.

  • English or Russian, whichever you prefer
  • Built Explore, our live MLS search
Media

Me on camera,
and the homes Slava films.

Buyers look at homes online before they tour. When we list yours, Slava films it for his TikTok, Instagram and YouTube.

Buyer quiz

Your next home, in five questions.

The kind of home, the size, the budget and where. It takes about a minute, and "not sure yet" is always an answer.

01

What kind of home are you after?

02

How many bedrooms?

03

And bathrooms?

Think about a weekday morning with everyone getting ready.

3bathrooms
12345+
Modern bathroom
04

What price range works for you?

A rough range is enough. We'll fine-tune it once you've talked to a lender.

Please choose an option to continue.
05

Where would you like to live?

Add as many cities or neighborhoods as you like.

Please add at least one area to continue.
LAST STEP

How should I reach you when something fits?

I'll go through your answers with Slava and send you the homes worth seeing, with what we think of each.

Buyer quiz

You're all set

Thank you. I'll read your answers with Slava and get back to you soon.

What’s your home worth?

Type your address. I’ll check the recent sales near you and the house itself, then send you a range with my reasons.

It’s free, and every address gets a look from me or Slava.

Broker · DRE #01300057 · Hayden & Bach

Mortgage calculator

Change the price, the down payment and the rate, and the payment updates as you go.

Home price
Down payment20%
Interest rate
Loan term
I don't sell your details. You'll only hear from me or Slava.

What peopleask me.

The questions I hear most before someone calls.

  • I'm a California real estate broker and the founder of Hayden & Bach (my legal name is Joseph L. Goodman). I grew up in the San Fernando Valley and ran my own piano store in LA before real estate. Today I work every deal with Slava Ploshkin, from Long Beach to the Valley.

  • Homes for sale in Long Beach are asking a median of $860K right now, with 860 on the market (live from the MLS on Explore). Your house is its own case. I look at the closest recent sales, the homes a buyer could pick instead of yours and the condition of the house. Type your address on the Seller page and I'll send you a range with my reasons.

  • The homes for sale in Long Beach today have been listed for a median of 56 days. A house that's priced right and shows well usually goes faster than the typical one. Once you accept an offer, escrow takes about 30 days.

  • The commission is negotiable, and we agree on it in writing before we list. On top of that come escrow and title fees and the county transfer tax, and cities like Los Angeles add their own transfer tax, with a higher one on expensive homes. Before you list, I'll give you a net sheet with what you'd actually walk away with.

  • A broker holds the higher California license and can run a brokerage; an agent has to work under one. I'm a broker and I founded Hayden & Bach, and you can check my license, DRE #01300057, on the California Department of Real Estate site.

  • Yes. Slava Ploshkin works with clients in Russian and English, and he's on every deal with me, so the tours, the offer and every document can be explained in either language.

  • Hayden & Bach is the brokerage I founded, and Slava is licensed with it. The Slava House is Slava's brand and the home of Explore, the live MLS search we both use, and his neighborhood guides. You can reach both of us from either site.

  • It depends on whether you need the money from this sale for the next down payment. If you do, we can sell first with a rent-back, or make your purchase contingent on the sale. If you don't, buying first is simpler. We'll go through your numbers before you decide.